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动画视频业务
Animation and video business
时间：2025-08-16
在注意力经济时代，视频动画凭借直观生动、信息密度高、传播性强的特质，成为品牌与用户沟通的核心载体。无论是产品推广、品牌故事传播，还是内部培训、公益宣传，优质的视频动画都能突破语言与地域的限制，快速传递核心信息。我们深耕视频动画领域多年，以“创意为核、技术为翼、效果为尺”，构建起覆盖创意策划、内容制作、后期包装、传播适配的全链条服务体系，为不同行业客户打造兼具艺术感与商业价值的视频动画作品。
In the era of attention economy, video animation, with its intuitive and vivid characteristics, high information density and strong communication, has become a core carrier for brands to communicate with users. Whether it is product promotion, brand story dissemination, internal training or public welfare promotion, high-quality video animation can break through the limitations of language and region and quickly convey core information. With years of in-depth experience in the video animation field, we adhere to the principle of "creativity as the core, technology as the wing, and effect as the yardstick", and have built a full-chain service system covering creative planning, content production, post-production packaging and communication adaptation, creating video animation works with both artistic sense and commercial value for customers in different industries.
我们摒弃单一化的内容产出模式，根据不同场景的传播目标与受众特性，提供多元化的视频动画产品形态，让每一份创意都能精准触达目标群体。
We abandon the single content output mode, and provide diversified video animation product forms according to the communication goals and audience characteristics of different scenarios, so that every creative idea can accurately reach the target group.
聚焦品牌推广与产品营销需求，打造TVC广告、产品宣传片、品牌故事片等作品，通过极具冲击力的视觉效果与感染力的叙事节奏，提升品牌曝光度与产品转化率。在快消行业，为某饮料品牌制作的30秒TVC动画，以年轻化的视觉风格与趣味剧情，在短视频平台获得超5000万播放量，带动产品销量环比增长28%；在科技领域，为某智能硬件企业打造的产品演示动画，用三维动画直观呈现产品内部结构与核心功能，解决了技术原理难以通俗表达的痛点，助力产品发布会达成10万+线上观看量。
Focusing on brand promotion and product marketing needs, we create works such as TVC advertisements, product promotion videos and brand story videos. Through the visually impactful effects and appealing narrative rhythm, we enhance brand exposure and product conversion rate. In the FMCG industry, the 30-second TVC animation produced for a beverage brand has achieved more than 50 million views on short video platforms with its youthful visual style and interesting plot, driving a month-on-month growth of 28% in product sales. In the technology field, the product demonstration animation created for an intelligent hardware enterprise intuitively presents the internal structure and core functions of the product with 3D animation, solving the pain point that technical principles are difficult to express in a popular way, and helping the product launch conference achieve more than 100,000 online views.
以简洁扁平的设计风格、清晰的逻辑脉络为核心，擅长将复杂信息可视化，广泛应用于知识科普、政策解读、企业介绍等场景。为某政务平台制作的政策解读MG动画，将晦涩的惠民政策转化为生动的场景化故事，配合通俗的旁白与鲜明的色彩，在政务公众号推送后，阅读量较传统图文提升3倍，有效提升了政策知晓率；为某教育机构打造的知识点讲解MG动画，将抽象的数学公式与物理原理转化为动态图形，让学习内容更易理解，相关课程报名人数增长40%。
With a concise and flat design style and a clear logical context as the core, it is good at visualizing complex information and is widely used in scenarios such as knowledge popularization, policy interpretation and enterprise introduction. The policy interpretation MG animation produced for a government platform transforms obscure people-benefiting policies into vivid scenario-based stories, combined with popular narration and bright colors. After being pushed on the government official account, the reading volume has increased by 3 times compared with traditional graphics and texts, effectively improving the policy awareness rate. The knowledge point explanation MG animation created for an educational institution transforms abstract mathematical formulas and physical principles into dynamic graphics, making the learning content easier to understand, and the number of applicants for related courses has increased by 40%.
依托先进的三维建模与渲染技术，打造兼具真实质感与创意想象的动画作品，适配影视特效、游戏宣传片、工业仿真、虚拟场景搭建等高端需求。在影视领域，参与某国产动画电影的特效制作，通过精准的角色建模与流畅的动作设计，为观众呈现震撼的视觉场景；在工业领域，为某汽车企业制作的生产流程仿真三维动画，完整还原汽车从零部件加工到整车组装的全流程，既用于内部员工培训，也作为招商展示素材，帮助企业提升合作洽谈效率。
Relying on advanced 3D modeling and rendering technologies, we create animation works with both real texture and creative imagination, adapting to high-end needs such as film and television special effects, game promotion videos, industrial simulation and virtual scene construction. In the film and television field, we participated in the special effects production of a domestic animated film, presenting a shocking visual scene for the audience through accurate character modeling and smooth action design. In the industrial field, the 3D animation of production process simulation produced for an automobile enterprise completely restores the whole process of automobiles from parts processing to whole vehicle assembly. It is not only used for internal employee training, but also as a investment promotion display material, helping the enterprise improve the efficiency of cooperation negotiations.
针对企业年会视频、婚礼动画、公益短片等个性化需求，提供从创意构思到成品交付的全定制服务。为某企业制作的年会回顾视频，通过整合全年企业活动素材，搭配温情的叙事线索与动感的剪辑节奏，激发员工的归属感与凝聚力；为公益组织打造的环保主题短片，以动画与真人实拍结合的形式，讲述生态保护的重要性，在各大平台传播后引发广泛社会关注，带动公益捐赠金额增长200万元。
Aiming at personalized needs such as corporate annual meeting videos, wedding animations and public welfare short films, we provide full-customized services from creative conception to finished product delivery. The annual meeting review video produced for an enterprise integrates the annual corporate event materials, and combines a warm narrative clue and a dynamic editing rhythm to stimulate the sense of belonging and cohesion of employees. The environmental protection theme short film created for a public welfare organization tells the importance of ecological protection in the form of a combination of animation and real-life shooting. After being spread on various platforms, it has aroused widespread social attention and driven the public welfare donation amount to increase by 2 million yuan.
在竞争激烈的视频动画领域，我们凭借“创意独特性、技术专业性、服务完整性”三大核心优势，赢得客户的长期信任与合作。
In the highly competitive video animation field, we have won long-term trust and cooperation from customers with three core advantages: unique creativity, professional technology and complete service.
核心创意人员平均拥有8年以上行业经验，涵盖编剧、导演、美术设计等多个领域，且具备丰富的跨行业服务经历。我们摒弃“自嗨式创意”，坚持从品牌定位、目标受众、传播场景出发，将商业诉求融入创意构思，确保作品既具备艺术感染力，又能精准达成传播目标。每个项目启动前，都会进行全面的市场调研与受众分析，为创意落地提供数据支撑。
The core creative staff have an average of more than 8 years of industry experience, covering multiple fields such as screenwriting, directing and art design, and have rich cross-industry service experience. We abandon the "self-indulgent creativity" and insist on starting from brand positioning, target audience and communication scenarios, integrating business demands into creative conception, ensuring that the works not only have artistic appeal, but also accurately achieve the communication goals. Before the start of each project, a comprehensive market research and audience analysis will be carried out to provide data support for the implementation of creativity.
2. Technical Strength: Professional Equipment and Technical Support
配备专业的拍摄设备、三维建模软件、后期剪辑系统，如RED摄影机、Maya三维建模软件、Adobe系列后期软件等，确保从拍摄到后期的全流程画质与效果可控。同时，建立了完善的技术研发机制，定期组织团队学习最新技术，如虚拟数字人制作、实时渲染等，确保作品在技术层面始终保持行业领先水平。
Equipped with professional shooting equipment, 3D modeling software and post-editing systems, such as RED cameras, Maya 3D modeling software, Adobe series post-production software, etc., to ensure that the image quality and effects of the whole process from shooting to post-production are controllable. At the same time, a sound technology R&D mechanism has been established to regularly organize the team to learn the latest technologies, such as virtual digital human production and real-time rendering, to ensure that the works always maintain the industry-leading level in terms of technology.
3. Full-Process Service: Worry-Free and Efficient Cooperation Experience
建立了“需求沟通-创意提案-脚本确认-制作执行-后期修改-成品交付”的标准化服务流程，每个环节都安排专属项目经理跟进，及时反馈进度与沟通需求。我们承诺在约定时间内完成作品交付，且提供免费修改服务（根据合同约定次数），确保客户对作品满意度。项目结束后，还会提供作品传播适配建议，如不同平台的格式调整、时长优化等，助力作品实现更好的传播效果。
A standardized service process of "demand communication - creative proposal - script confirmation - production execution - post revision - finished product delivery" has been established. Each link is followed up by an exclusive project manager to timely feedback the progress and communicate needs. We promise to complete the delivery of works within the agreed time, and provide free revision services (according to the number of times agreed in the contract) to ensure customer satisfaction with the works. After the project is completed, we will also provide suggestions on the communication adaptation of the works, such as format adjustment and duration optimization for different platforms, to help the works achieve better communication effects.
随着元宇宙、虚拟数字人、AI生成内容等新技术的兴起，视频动画行业正迎来新的发展机遇。未来，我们将重点布局三大方向：一是探索“虚拟数字人+动画”的融合应用，为品牌打造专属虚拟代言人，实现直播互动、内容创作等多元化场景落地；二是利用AI技术提升创作效率，通过AI辅助脚本生成、智能剪辑等功能，缩短制作周期，同时保留创意的独特性；三是拓展跨境视频动画服务，结合不同国家的文化特性，打造兼具本土化与国际化的作品，助力品牌走向全球。
With the rise of new technologies such as metaverse, virtual digital humans and AI-generated content, the video animation industry is ushering in new development opportunities. In the future, we will focus on three major directions: first, explore the integrated application of "virtual digital humans + animation", create exclusive virtual spokespersons for brands, and realize the implementation of diversified scenarios such as live interaction and content creation; second, use AI technology to improve creative efficiency, and shorten the production cycle through AI-assisted script generation, intelligent editing and other functions, while retaining the uniqueness of creativity; third, expand cross-border video animation services, combine the cultural characteristics of different countries, create works with both localization and internationalization, and help brands go global.
我们坚信，视频动画不仅是内容的呈现形式，更是品牌与用户情感连接的桥梁。未来，我们将继续以创意为笔、以技术为墨，用光影讲述品牌故事，赋能更多企业在注意力时代实现高质量增长。
We firmly believe that video animation is not only a form of content presentation, but also a bridge for emotional connection between brands and users. In the future, we will continue to use creativity as a pen and technology as ink, tell brand stories with light and shadow, and empower more enterprises to achieve high-quality growth in the attention era.
贝宝
